Otterbein Senior Lifestyle Choices

Marketing Coordinator

Job ID
US-OH-St. Marys


The role of the Hospital Liaison/Health Care Navigator is to drive long-stay nursing, post-acute (rehabilitative care) and assisted living census results for the Otterbein Cridersville and St. Marys Senior Lifestyle Communities. The position has a specific focus on the west central Ohio medical centers (Lima Memorial, St. Rita’s and Orthopaedic of Ohio, etc.); key doctoral practices, chambers of commerce, social/business groups, senior centers and churches in the identified geography.


  • Establish relationships with targeted hospitals (administrators, doctors, social workers, and discharge nurses) to drive referrals for patients needing assisted living, long-term nursing and/or post-acute (rehabilitative) care.
  • Ensure financial viability of the local ministries by developing and maintaining a relationship that yields an increased share of patient referrals from the targeted hospitals.
  • Monitor and maintain targeted payer mix to meet financial goals and assure financial stability for the ministries supported.
  • Assist in the development and implementation of the nursing marketing plans for west central Ohio.
  • Assess potential referrals or potential admissions, and work to admit the patient to the optimal Otterbein location.
  • Distribute brochures, fliers and other promotional items to referral sources in the targeted hospitals.
  • Work closely and collaboratively with hospital and Otterbein admissions/discharge marketing team members to assure easy transition of patient from hospital to Otterbein.
  • Coordinate marketing efforts to meet census goals and to keep the Otterbein location staff advised of anticipated referrals, tours and/or admissions.
  • Identify opportunities and execute those selected opportunities to make working with Otterbein easier and more efficient for Medical Center and doctoral practice personnel.


Skills Required:

  • Recognize the autonomy and dignity of all patients/residents.
  • Communicate a sense of caring, concern, and dignity for patients/residents.
  • Understand how to place decision-making in the hands of the patients/residents when appropriate.
  • Make prompt and accurate judgments with regard to patients/residents care and emergencies.
  • Work and communicate effectively as part of the self-directed marketing work team.
  • Interest in caring for the quality of life needs of patients/residents.
  • Establish excellent relationships and ongoing communications with hospital personnel in referral marketing, management and decision-making roles.



  • BA/BS preferred; plus three to five years of sales/marketing experience with a proven track record in referral marketing, healthcare admissions in a senior care or nursing home setting.

  • Knowledge of data management (customer relationship management) programs preferred.
  • LPN, RN, or social worker with experience as a clinical liaison (preferred).
  • Excellent organizational/planning/time management skills.
  • Outstanding verbal and written communication skills to connect with referral partners and patients/residents.


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