Otterbein Senior Lifestyle Choices

Returning Candidate?

Marketing - Independent Living Sales Counselor

Marketing - Independent Living Sales Counselor

Job ID 
Special Recruitment Location 

More information about this job


Otterbein Senior Lifestyle Choices seek to enhance the quality of life and holistic growth of older persons by providing high quality service in a cheerful, timely manner and by communicating, coordinating, and cooperating with others to attain all goals.


The Independent Living Lifestyle Counselor is a key member of the Otterbein North Shore Marketing Team. The ultimate objective is to assist Otterbein ministries in meeting/exceeding all sales goals and managing all activities associated with the referral marketing/sales process from initial contact with leads, family members, referral sources and all other potential customers through closing the sale and ultimately move-in.  This will include the ability to effectively articulate the Otterbein value proposition, develop and manage a large leads database, make outbound calls to drive on-campus appointments, conduct appointments and tours to complete the sale, and represent Otterbein at various public functions.


  • Effectively understand and articulate the unique sales proposition
  • Meet/exceed sales quotas (calls, appointments, tours, and sales close/admissions)
  • Develop, maintain and execute a detailed sales plan for prospective residents
  • Build relationships with existing and new prospective residents, moving them effectively through the "sales funnel"
  • Answer incoming calls and walk-ins, conduct campus tours, sales calls, home visits, luncheons and all duties related to lead generation and follow-up
  • Effectively communicate information and answer questions pertaining to financial and admission requirements
  • Develop a detailed understanding of prospective residents' needs; work to meet/exceed requirements
  • Maintain an accurate contact management database
  • Assist in the coordination and execution of marketing events; encourage participation of current and prospective residents


  • Proven track record of successful sales experience
  • Mission-driven passion for serving older adults
  • Ability to develop strategic and tactical sales plans to meet/exceed objectives
  • Excellent customer service skills, good judgement and decision-making skills
  • Excellent communication skills: listening, verbal and written
  • Must be detail oriented, able to prioritize and utilize effective time management skills and be flexible to adjust to impromptu situations on a regular basis




Experience: At least five years of experience in sales, marketing or sales management, preferably in a retirement community, residential sales or related fields. High level of computer knowledge, including experience with Publisher, Power Point, Excel, Word, and/or other similar software.