Otterbein Senior Lifestyle Choices

  • Marketing Coordinator

    Job ID
  • Overview

    The role of the Hospital Liaison/Health Care Navigator is to drive nursing and post-acute (rehabilitative care) census results for the southwestern Ohio Otterbein nursing ministries. The position will work on a complementary basis with the Lebanon Senior Lifestyle Community and southwestern small house Neighborhood health care teams, but with a specific focus on the SW Ohio South Medical Centers (Christ/University and Mercy Hospital Systems); doctoral practices, Chambers of Commerce, social/business groups, senior centers and churches in the identified geography.


    • Establish relationships with targeted hospitals (administrators, doctors, social workers, and discharge nurses) to drive referrals for patients needing long-term nursing and/or post-acute (rehabilitative) care.
    • Ensure financial viability of the local ministries by developing and maintaining a relationship that yields an increased share of patient referrals from the targeted hospitals.
    • Monitor and maintain targeted payer mix to meet financial goals and assure financial stability for the ministries supported.
    • Assist in the development and implementation of the nursing marketing plans for SW Ohio.
    • Assess potential referrals or potential admissions, and work to admit the patient to the optimal Otterbein location.
    • Distribute brochures, fliers and other promotional items to referral sources in the targeted hospitals.
    • Work closely and collaboratively with hospital and Otterbein admissions/discharge marketing team members to assure easy transition of patient from hospital to Otterbein.
    • Coordinate marketing efforts to meet census goals and to keep the Otterbein location staff advised of anticipated referrals, tours and/or admissions.
    • Identify opportunities and execute those selected opportunities to make working with Otterbein easier and more efficient for Medical Center and doctoral practice personnel.


    Skills Required:

    • Recognize the autonomy and dignity of all patients/residents.
    • Communicate a sense of caring, concern, and dignity for patients/residents.
    • Understand how to place decision-making in the hands of the patients/residents when appropriate.
    • Make prompt and accurate judgments with regard to patients/residents care and emergencies.
    • Work and communicate effectively as part of the self-directed marketing work team.
    • Interest in caring for the quality of life needs of patients/residents.
    • Establish excellent relationships and ongoing communications with hospital personnel in referral marketing, management and decision-making roles.



    • BA/BS preferred; plus three to five years of sales/marketing experience with a proven track record in referral marketing, healthcare admissions in a senior care or nursing home setting.
    • Knowledge of data management (customer relationship management) programs preferred.
    • LPN, RN, or social worker with experience as a clinical liaison (preferred).
    • Excellent organizational/planning/time management skills.
    • Outstanding verbal and written communication skills to connect with referral partners and patients/residents.


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